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it can be addictive for a few reasons. One is that nothing happens fast in the game. You can't just log in and play for 20 minutes then log off. It will take you 20 minutes just to get to where you want to go. Also it really is a virtual world. It has it's own economy, social structure, vocabulary and rumor mill all created by and controlled by the players. When you get higher in level you can start grouping with people to do some big dungeons. These things take between 5 and 40 players to do and can take anywhere from 2-6 hours or longer so they are a major commitment. If you want to put together an armor set you may have to run these dungeons dozens of times. So I think much of the addiction is that it really takes time to gain power and then when you do the other players really look up to you and it allows the average person to be cool and have "fans" or be known as a "badass"
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