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Google is, in a business sense, total fucking idiots for paying for that particular traffic. Not paying for it wouldn't greatly reduce the number of searches that google gets, and they have plenty of thier own toolbars installed on firefox browsers (I have one, example).
Most importantly, I don't think they would lose 80% of the firefox user searches... so they are over paying for what they would have gotten anyway.
Good on firefox, but if you are buying adwords, now you have another indication that Google is using some of the most expensive traffic aquisition methods around.
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