Quote:
Originally Posted by Paul Markham
Got this email this morning from a member to the paysite. It's in regards to a discussion we are having about a new site I have in the pipeline.
So what do you think of his business analysis?
Do we spend too much getting new traffic than retaining what we have.
Do we really listen to what members want?
As an industry not individual companies.
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It's tough to say. I think a lot of companies have given up on the rebill. I do disagree with him saying "it cost very little to hold onto a rebill". Lots of good, exclusive content costs money and to keep a member happy, you're going to need to offer him something new every month. Even then, with the abundance of porn sites available and the fact that $30/month isn't all that cheap for looking at mostly the same stuff, you're still going to have trouble with rebills.
I've said for awhile that I really think rebills are dead on most porn sites. Sure there are micro-niches and certain solo girls who update all the time that can retain, but they are few and far between. I do think there is opportunity for long term revenue from a member, but I think the current pricing structures and setup would need to be much different for it to happen.