Quote:
Originally Posted by pocketkangaroo
It's tough to say. I think a lot of companies have given up on the rebill. I do disagree with him saying "it cost very little to hold onto a rebill". Lots of good, exclusive content costs money and to keep a member happy, you're going to need to offer him something new every month. Even then, with the abundance of porn sites available and the fact that $30/month isn't all that cheap for looking at mostly the same stuff, you're still going to have trouble with rebills.
I've said for awhile that I really think rebills are dead on most porn sites. Sure there are micro-niches and certain solo girls who update all the time that can retain, but they are few and far between. I do think there is opportunity for long term revenue from a member, but I think the current pricing structures and setup would need to be much different for it to happen.
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The problem with your scenario is it does not have to be exclusive content. It needs to be new content and in the niche of the site.
In fact exclusive could be a problem. The same shooter shooting the same scenes and the same way. Can get very boring and new scenes are just clones of old scenes. Plus to keep a member you need to offer him something more than monthly updates.
If you're in a niche where nothing new is available non exclusive you have to get it exclusive. No options.
But is this the future?
Unless you are up in the top rungs and can afford to give members 200 new videos a year, your site will be very much on the 1 month membership basis?
Again assuming you are not in a minor niche where members will wait around. but even then will they leave and come back in 6 months?
Please I am not trying to turn this into a content thread. don't need to.
