Quote:
Originally Posted by Paul Markham
The problem with your scenario is it does not have to be exclusive content. It needs to be new content and in the niche of the site.
In fact exclusive could be a problem. The same shooter shooting the same scenes and the same way. Can get very boring and new scenes are just clones of old scenes. Plus to keep a member you need to offer him something more than monthly updates.
If you're in a niche where nothing new is available non exclusive you have to get it exclusive. No options.
But is this the future?
Unless you are up in the top rungs and can afford to give members 200 new videos a year, your site will be very much on the 1 month membership basis?
Again assuming you are not in a minor niche where members will wait around. but even then will they leave and come back in 6 months?
Please I am not trying to turn this into a content thread. don't need to.  |
Whatever the content is, I still don't think many companies can add enough to clearly satisfy a surfer long term unless they are in a micro-niche and the surfer just has no other options.
Lets say a guy wants to join an interracial site. He literally has 200 options to choose from. Even if he finds a great one, after a month of wanking off, he's going to want to see what the other sites have to offer. It's going to cost him $30, so why not make the shift.
So I honestly don't feel that with the current structure of 99% of the paysites out there, you will ever see substantial rebills. I think the best bet for a paysite owner is to try and be the one that sends the member to the other paysite so you can make a few extra bucks off of him. Unless paysites start consolidating, this will just be how things go from now on.