Not to split hairs but there are the month to month rebills and the conversions of trial to paid - not to mention x-sells on the join.
The later i think is most important with today affiliate structure. Affiliates demand high payouts and very few affiliates recur well - some are exceptions (twistys, etc) but most offer high payouts, lame members areas and a ton of upsells to keep their payouts high.
Keep that prime content for your FHG's and tours and pay affiliates well seems to be the name of the game.
Oh and to throw my hat in the ring that letter is as fake as a hookers pleasure.
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