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i still think ppc advertising is gonna fall through. asside from all the fraud i think a lot of internet surfers just become conditioned to them. i look right past google ads because i'm so used to seeing them everywhere. and people know the site owners are making money off them. if you like a site and want to support it, you just click their google ad. i've done it myself. we all know content network traffic is absolute shit. i just don't like the adsense/adwords model. Google is like the middle man while one side defrauds the other and Google collects/pays out so it looks like everything is ok. that's my 2 cents.
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