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Originally Posted by vvq
i still think ppc advertising is gonna fall through. asside from all the fraud i think a lot of internet surfers just become conditioned to them. i look right past google ads because i'm so used to seeing them everywhere. and people know the site owners are making money off them. if you like a site and want to support it, you just click their google ad. i've done it myself. we all know content network traffic is absolute shit. i just don't like the adsense/adwords model. Google is like the middle man while one side defrauds the other and Google collects/pays out so it looks like everything is ok. that's my 2 cents.
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Diminished? Could happen...fall thru...probably not.
Television would have already fallen thru on the premise that people aren't
paying attention.
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if you like a site and want to support it, you just click their google ad. i've done it myself.
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And the advertiser thinks, "yeah we got some of our message to him no matter how little". If you saw their logo, they count that too.
We tend to think about porn too much here in that if we don't get sign ups then the traffic is no good. Other industries are not doing things this way.
Big Corps are spending millions of dollars to put their image on a race car.
They dont get sign ups from that, they get "Branding".
Branding is where the big money is.
From that angle corps dont even give a shit if you click on the google ad just as long as you saw their name, slogan, price or whatever on the webpage.
If PPC drops then google can just replace the ads with small "non-clickable" icons from IBM, Coke, Pepsi...etc and make just as much.
They would probaby make the icons clickable to load a video commercial and score even bigger.