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Rich people are all out sailing, skiing Aspen, playing tennis, and maybe setting up the odd big business deal. Rich guys tend to get laid too, so maybe they're not the best target market.
It's the working stiffs that buy the most porn. Go to any adult movie rental shop and you'll soon see which demographic supports the industry. I'd look for areas of the country with the most industry... steel mills, ship-building, auto-makers, huge manufacturing plants etc. Those thousands upon thousands of relatively low-wage-earning folks are the ones who watch and wank the most.
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