View Single Post
Old 02-08-2007, 08:42 AM  
jayeff
Confirmed User
 
Join Date: May 2001
Posts: 2,944
Quote:
Originally Posted by aico View Post
Funny, I often wonder the same thing about you when ever I see your ridiculous photos.
...a comment which demonstrates very well that understanding the product you sell is not important, but understanding your market is. You likely would not target Paul's pictures at the same audience you might Nubiles' content (for example), but to fail to recognize that there is a market for them, is, well sad.

Online porn, with some honorable exceptions, works on the principle of one size fits all. We pay some lip service to the concept that different strokes suit different folks, by talking about categories and niches. But by and large we make no distinction between different parts of our potential audience. Horny late teens or dirty old men; educated or trailer trash: they all get the same.

As a result, success in this business is largely achieved by throwing enough raw numbers at products and living off the tiny proportion to whom we actually sell something. Our efforts at growth focus on making those raw numbers bigger or on tweaks intended to appeal to those to whom we already appeal. There is little evidence we think at all about why we fail to sell to 799 out of 800 (or whatever).

Which is maybe not the smartest way to work, when it could be easier to make 1 more sale to the 800 visitors you already have, than to have to find 800 more.
jayeff is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote