Quote:
Originally Posted by jayeff
...a comment which demonstrates very well that understanding the product you sell is not important, but understanding your market is. You likely would not target Paul's pictures at the same audience you might Nubiles' content (for example), but to fail to recognize that there is a market for them, is, well sad.
Online porn, with some honorable exceptions, works on the principle of one size fits all. We pay some lip service to the concept that different strokes suit different folks, by talking about categories and niches. But by and large we make no distinction between different parts of our potential audience. Horny late teens or dirty old men; educated or trailer trash: they all get the same.
As a result, success in this business is largely achieved by throwing enough raw numbers at products and living off the tiny proportion to whom we actually sell something. Our efforts at growth focus on making those raw numbers bigger or on tweaks intended to appeal to those to whom we already appeal. There is little evidence we think at all about why we fail to sell to 799 out of 800 (or whatever).
Which is maybe not the smartest way to work, when it could be easier to make 1 more sale to the 800 visitors you already have, than to have to find 800 more.
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Another great post. The crazy part is many here dream about selling to one in 800.
Ask them how to achieve more sales and they will tell you throw more traffic at it. Few will say get more sales from the existing traffic they have.
People using the same format and method to double traffic and then wondering why they have not doubled sales. What they did was ignore the product and market in the expense of the traffic.
The problem is most don't understand the product and market, yet do understand the webmaster and traffic. There are exceptions and if you look at them they are doing fairly well. Some have realised if you can deliver a product that sells you let others who know about traffic deliver it.
Yes you will lose out a lot of webmasters who demand every whizz bang tool for free, 24 hour support, a party at every show, their asses kissed on boards. But the guys in this who want to make real money send traffic to where they make the most money.