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Some programs convert a lot better than others, and there are many factors to do with cascade
Perhaps for some programs it is 20% or more, but for others its significantly lower. The consumer has to first get declined once, twice or more (some programs make the consumer get declined 5 or more times before they get the option of another billing company, this is NOT unusual), then the consumer has to wait at the mid-page before they get redirected to the secondary/tertiary processor, then when they get to that signup page, they have to enter the cc#, exp date, cvv2, etc….then after that, the chances are decent that the secondary will decline them for a similar reason that the first did
Then the concern is that if you are sending all of your declines to processor X, your cb rate will generally be higher at that processor, so do you have to worry about risk issues, up to and including getting TMF’ed…
different things work for different people
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