Quote:
Originally Posted by BV
Are those stats from your program, or from a sponsors?
There could be many reasons why you have so many cascade sales.
It could be something as simple as the sponsor himself rotating in a new biller a small % of the time in order to spread their eggs out a bit.
BVCash has had cascade billing since 2003 with ccbill & paycom and I can tell you for me its around 1%<.
I also have other standalone ccbill (no cascade) paysites sites for comparison, sometimes you will get 2 or 3 denials in a row from one customer and then you will see after the last denial a new sale comes thru and he finally gets signed up using another card or what have you. With a cascade system these sales would be passed on to a second biller. I suspect this scenario makes the majority of most cascade sales.
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these are from my program, not a sponsor. if you are less than 1% makes me think you are either not getting all your rejects over to your 2nd biller, or your 2nd biller is scrubbing as hard as the first.
my 1st biller is Epoch, then gets sent to Clearcard, I'm guessing your first is CCBill 2nd is Epoch, a 1% might make sense then since from what I can tell they scrub using same techniques, you should try a month using Clearcard in your 2nd slot and see if you can pick up closer to 10% like me and a few others I know. Clearcard has better processing rates too and you don't need $750 visa approval on setup.