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Old 02-22-2007, 06:23 PM  
jayeff
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Join Date: May 2001
Posts: 2,944
Of course it's easier... and cheaper. The snag is that you don't have any control...

You have a photographer with some special skill, a new angle, cute models or whatever but maybe not too much time or inclination for the business end of things. So he places his material with a content provider, someone buys it and his surfers like what they see.

Word gets around and before long, several webmasters are buying his content. Some other photographers get to hear about this mini-bandwagon and start turning out similar stuff. Before too long, supply exceeds demand and prices start to fall.

Once declining prices bite, the producers with whatever it takes to move on to greener pastures, do so. Others simply drop out. Most of what remains is second and third rate and the whole "look" is getting tired anyway.

On the face of it, none of that should matter to a site builder who can take advantage of the latest trend, make some money and move onto the next one. But along the way some sponsors realize that one trend doesn't always follow right after another and that the quiet spells between can be very damaging.

So they start doing exclusive deals with the better producers, both to ensure supply for themselves and deny it to others. That improves and stretches out their money making periods and also gives them direct access to the kind of producers most likely to be able to set trends or at least adapt quickly to new ones. The effect on the "public" marketplace is to lower the overall standard of what is available. Demand falls. Prices fall. More producers drop out.

Simplistically that is what has happened to the "traditional" (pics + short videos) content market (2257 is the most obvious extra twist). As a result it is far more difficult to buy decent new, non-exclusive content now than it was 5+ years ago. Sure there is still some out there and there are more opportunities than in the past to buy old content at clearout prices. But if you are looking around for material that is reasonably distinctive and likely to be available regularly, for any length of time, you have a problem.

There is no reason to imagine that the "DVD" market won't follow the same route...

Last edited by jayeff; 02-22-2007 at 06:24 PM..
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