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PERCEPTION IS STILL KEY! So, as a person starting your own sites and wondering if you need exclusive content, keep in mind that the big plus here is in how you can market it to AFFILIATES, not so much to surfers. Your affiliates like to have content that isn?t on a lot of TGP/MGP sites and TGP/MGSs want fresh stuff to list so from the promotions perspective, exclusive content will be an easier sell.
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That's the main point in my opinion. The "average" surfer won't be able to disguish exclusive from non-exclusive content, depending on its marketing and whether or not you are in a niche. But with exclusive content you don't have to worry about it and you make webmasters happy.
