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I believe with content it is very similar to other products on the market. If you go for shopping to the store and buy some food, you will see many similar products with wide range of pricing, different packages etc. You buy one of them while other, often cheaper and maybe better are left on shelves without your attention. Why? Because of the marketing - some products you like, some other not, no matter what is inside of the box.
So I think, that if you know how to sell something you may succeed both with exclusive and non-exclusive. The key is how you market it, how you 'pack' your paysite to make potential buyers feel, they want to get what is inside.
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