Doh...forget my advice about Atomic and Volkl...as a long time skier, I assume everyone is talking about skis...
But the other advice still applies...don't rush out to spend money on a board that is above your ability. Get one that works for you. And as far as brands go...keeping up with the Jone's doesn't make a difference on the slopes. I can't remember the last time I ever heard anyone on the hill comment on someone's board. Early season I use my rock skis...circa 1980...on other days I use my Atomics ...2003 model ..just over $1,000 for the skis alone. Nobody knows or cares...it's all what works for you.
That said, don't go cheap..get the best you can afford.....just don't pay extra for flash
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