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Thats why I always think (if its a good paysite anyhow) "strip-club" as in you pay a cover charge at the door when you go there on friday night to get your rocks off. (an expensive but non-recurring membership)
But you will have guys who go more often than that, and spend lots and lots of money. These are your preferred customers and you have to market your club/site to them as such.
Give them a nice discount and make sure they have a good time, and they'll keep coming back for more. (a reasonably priced recurring membership)
This might not make complete sense or translate exactly to the internet, but its a good perspective to have when you are catering to men who like to spend money on porn.
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