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Old 03-13-2007, 12:38 AM  
Thee Johnclave
The Billz Collectaz
 
Join Date: Nov 2001
Posts: 632
Quote:
Originally Posted by WonderWoman View Post
Speaking of Girls Gone Wild, we definitely have built a major business of mainstream and are attempting to duplicate those efforts on the net. THere are quite a few barriers you run into. Mainly, most companies with major investors or venture capital firms dont want any relation to adult. For every 3 people that pick up your ads, 1 turns them down.

The mainstream affiliate market is a different beast altogether since it is set up as a marketplace almost. Affiliates pick up the ad if they want it, mainstream or adult. People that may turn you down in one companies division will forward your info to another more "secret" division. Case in point... AdBrite - AVN Ads, Burst Media - Burst Direct, AOL - Searchboxxx, Right Media - REmix Media, etc

All creative definitely has to be clean so lower click thrus. It is also more expensive to try to buy mainstream traffic and back it into your CPA then it is with adult. If you run the numbers on your avg conversion % you will see that you cant really afford to pay that much on a CPM/CPC basis at times.

Hopefully this is helpful. Hit me up on ICQ if you need anymore info.

Well done, Lubna.

And speaking of mainstream and semi-adult (and adult) we're buying. As Cory poined out we're moving in a new direction but we're also buying.

P.S. who the Sam Hill is girls gone wild?
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