Ok just so I'm 100% certain what's going on here.
Surfer signs up for a 30 minute free trial, I get 0. (30 minutes free is all you're offering on the join page)
30 minutes converts to a 1 day trial that you charge $10 for, I get $10.
1 day trial converts to monthly at $40, I get $40.
Is that the way it works?
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