I wrote this article for AVN which came out this month:
"Style over substance: How mass-produced personality-based marketing is killing the industry."
Do you make business decisions and partnerships based somewhat on someone's post count? Does someone's popularity and ability to round the troops as it were have an effect on your marketing plan? Do you take someone's word at face value without investigating every detail of their product simply because you are familiar with them? If you answered yes to any of these questions, then you buy into the concept of personality based marketing. We've all done it at one time or another, and given the relatively young age of our business, in some circles it only takes a matter of months to be the next personality. This is both good for business but at the same time is highly destructive to our industry.
Rest of article can be found here:
avnonline.com
I think a few people here can relate?
I'll be moderating the "Making a Name for Yourself" ? Viral Marketing and other trade secrets seminar at the Phoenix Forum next Saturday March 31 with an esteemed group of panelists. Perfect opportunity to ask questions and make comments in person... I'm guessing those that need to hear it most though will either be missing the show or still in bed
