Originally Posted by Rochard

But you failed to mention one thing LAJ that really bugs me about branding ourselves in our industry - the fact that some people have the same name as the program they work for. (Platinum Becky comes to mind here!) It might help at first when a someone new to our industry when they associate themselves with their company name which is "stronger" than their name, but a year on down the road they've changed companies and have lost their identity.