Originally Posted by Rochard

Great article and all of it very true. A number of people have come blazing into the industry and spend as much time marketing themselves as they do the product or services they are selling.

I'm guilty of this myself although mostly by accident. I attended a show with Steve Lightspeed and Tanker, both of whom knew everyone there. I felt like a "no one" and truthfully no one was intersted in talking to me. I ended up in a hot tub with one of AaronM's models as a way of "introducing myself" to everyone there. What I failed to notice is that nearly everyone, including JFK, had a camera there. The next morning the pictures were all over GFY. (My wasn't too pleased with me and we now have a "no nudity" policy at shows.)

But you failed to mention one thing LAJ that really bugs me about branding ourselves in our industry - the fact that some people have the same name as the program they work for. (Platinum Becky comes to mind here!) It might help at first when a someone new to our industry when they associate themselves with their company name which is "stronger" than their name, but a year on down the road they've changed companies and have lost their identity.

I'll look forward to seeing you in Phoenix LAJ.