Quote:
Originally Posted by LAJ
I wrote this article for AVN which came out this month:
"Style over substance: How mass-produced personality-based marketing is killing the industry."
Do you make business decisions and partnerships based somewhat on someone's post count? Does someone's popularity and ability to round the troops as it were have an effect on your marketing plan? Do you take someone's word at face value without investigating every detail of their product simply because you are familiar with them? If you answered yes to any of these questions, then you buy into the concept of personality based marketing. We've all done it at one time or another, and given the relatively young age of our business, in some circles it only takes a matter of months to be the next personality. This is both good for business but at the same time is highly destructive to our industry.
Rest of article can be found here:
avnonline.com
I think a few people here can relate?
I'll be moderating the "Making a Name for Yourself" ? Viral Marketing and other trade secrets seminar at the Phoenix Forum next Saturday March 31 with an esteemed group of panelists. Perfect opportunity to ask questions and make comments in person... I'm guessing those that need to hear it most though will either be missing the show or still in bed  |
great article Jay, dead on with a lot of it.
But don't you know.... the cool people don't attend seminars, so your message will be missing the people who need it the most.
I think the " I am a bad ass" (and act like a 12 year old) "peronality" is not helping mainstream america's perception of this industry.
is this industry a hobby, a busines, or a lifestyle. If you answer anything other business than you are not doing any of the rest of us justice.
I started a thread after the miami convention last year about the hardcore shit (well there was piss at least) on stage at sponsored events, tons of people filming it and it being shared online.... look with those pornographers do when they get together and have " conventions" .
Many people either want us in jail or think what we do is a joke, why do so many people in this industy have to live up to those people's expectations, instead of trying to act like professionals.
And I don't give a fuck if it is the " porn industry" . if you want to have a perverts " fuck and suck" convention, then throw one at your house. But if we are going to have a business convention with workshops, siminars, booths, etc... why does the other shit have to be mixed it ?