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I'd like to contribute by saying that there is another tier to personality based marketing over nick, antics, and style - one can build a reputation and name for themselves by becoming well known for their area of expertise and having the ability to communicate that knowledge, help others, and showing a path of being sucessful at it. By being resourceful, ones name can become well known. But this takes effort, time, and a level of professionalism beyond just board postings and 'looks' to become well known. The ones that are paying attention will always think of your name first when the topic of who is knowledable about that field and will always come to you when the time is right.
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