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Old 01-05-2003, 07:07 AM  
fiveyes
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Join Date: Aug 2001
Location: New Orleans
Posts: 1,680
Quote:
Originally posted by Lensman
The guy may be a good designer, but does he convert?

I say go with Amp. he knows how to convert.
All that is well and good.

But who are those that know how to retain, backend and upsell a customer?

I only ask because that is where the real money is at- one can convert like crazy but still bite the dust unless they can follow up on the most expensive step of retailing- acquring the customer.

It's like a barker at the door of a strip club. He may be able to pull people in, but if the customer doesn't find a good reason to buy a split once they get in there, it can be counted as something of a loss.

Who's good at that? Because if you have the backend right, converting 1 out of 1,000 can be lucrative. In fact, in straight commercial business a 1 out 2,000 conversion is considered good, but it only works if you have the backend/upsell/followthrough..
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