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Old 04-23-2007, 05:12 AM  
CunningStunt
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Why do ranking sites pay for adwords? SEO question

I just don't get it. 2 sites ranking at #2 and #5 respectively, for a 30K+ search phrase per day according to WordTracker, why would these 2 sites bother with a stupid google pocket lining ad as well? They've been in those ranking places for months.

Despite what google say, they must get a boost from google in rankings due to all the money they shell out, or some secondary benefit. I'm not paying for adwords EVER but it would be interesting if anyone had the inside scoop.
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