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For me it is not about the tools : the site must be simply good. Tours that follow the trend, exclusive content, a large members area ==> The product must be good.
Then support is importanr and lots of content for promotion. Best if members area access comes along with the sign up process. ( like at hundies or perfectgonzo) .. When I sign up at a spomsor I want to start right away, I hate it to wait several days until I finally get the members area access to grab content.
Many sponsors offer pic sets with even less than 12 pics per set , or 15 pics looking all similar. I mean whats that all about ? Totally useless.
Also I hate when sponsors need to approve your account first. Again , when I sign up I want to start right away. All actions that cause delay piss me off.
To sum up : A great product is essential, great tour , great members area, something that give the surfer conten in abundance.
2nd: Fast support, or ways to make the communication process more efficient. Giving the essential stuff right away ( members area access / or sufficient content to start ) and no pending approval.
I am gallery submitter so I can only give you my POV.
Others might see it slightly different ...
:2cents
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