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Sales is all that matters in the end to me. Honestly, there are so many programs that are just fucking clueless at converting traffic. They brag about some promo tools, some hot new promo, or whatever else gets people off on these boards. But they fuck up the simplest stuff and throw away traffic. I'm talking about not having options for some foreign traffic to purchase access, not utilizing cascading billing, crappy hosting that makes the sites slow, pages too heavy with code and images to load fast, and on and on. I can name hundreds of things that affiliate programs do to fuck up.
So what makes a sponsor better for me is maximizing the potential of every click that is sent to them. Increasing your conversions just a half a percent can mean big bucks to affiliates and yourself.
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