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Will has indirectly played a large part in effectively forcing some of the largest sponsors to stop stealing from their own affiliates. With the increased awareness to Zango, more webmasters tried it out, thus raising the cost per click dramatically. Sponsors that had been using the system to rob their own affililates for months with little to no competition on click bidding, suddenly had to pay triple for the same clicks and it became cost ineffective for them to continue.
The reason AFF became the brunt of Will's crusade is because they openly admitted to what they were doing and Lars' smug attitude just fueled the fire. Other sponsors chose to remain silent and just take their lumps while AFF became defiant and even called their own affiliates "sheep"
Since this industry isn't able to control Zango, the only alternative was to try and police those within our industry stealing from others. I'm sure ultimately the increased exposure added to Zango's revenue, but it also made it unprofitable for many to continue using their system to steal from others.
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