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We deal with an SEO firm that works with Fortune 500 clients and small guys. We had them do a seminar at a local university small business function.
The one thing he said over and over was "Content Is King" and any company that says they will get a #1 ranking for your company is a liar. They may be able to get rank on 3-4 word key phrases but a 1-2 word is next to impossible without cheating, and when caught you are screwed. Home Depot used doorway pages a few years back and Google buted their chops for about 6 months.
A peson needs to do a keyword analysis and take those 2 keyword terms and add 1-2 more deeper search terms and then make their page relevant and have the keyword content, title and subject headings (H1 tags) and then slowly start working your pages to rank.
They will tell us and our non Adult clients that it may take 3-6 months to get on page 1 or 2. Also even if you are # 1 you are never going to hold rank. Google looks for changes to keep rank and the big thing is that Google and the others are in business to provide a product people will trust and continue to use. People that mess with that are usually taught a lesson ie Blacklisted.
My Non-Adult 2 Cents Knowledge.
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