You're always gonna shoot yourself in the foot going yearly.
If you really want a low price go to like 5$ a month or something. They won't bitch at that price. If you're not planning to retain them, perhaps you're better to get money up front..
But remember - it's an old sales rule.. If something's cheap, people often think that it's cheap, if you get my drift.
Cheers,
Backov
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