Quote:
Originally posted by models
well, i must say we have 32 paysites up and over half are what i would call "lesbian themed"---all high quality original content, niche type stuff, with a female positive perspective.
as such we get significant female purchasers (based on what i see coming in as female names on credit card orders)
perhaps 25-30% female orders.
and, the female (names) have the largest % of chargeback issues out of our fairly low chargeback total.
i wish i knew how to change this, but our experience seems to mirror the preceding poster.
i think we need to add more copy with the graphics---that's probably the first thing we need to do to address the problem---maybe girls just don't getoff like guys.
we don't market specifically to women---it's just that the gals signup; just wish they wouldn't charge back so much.
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Know exactly what your talking about