Why do they do it? Because they CAN. They will never have to worry about 1%+ CB ratios because they've been running strong programs forever. Most of them crossbill to their own sites. SIC does it, Platinum Bucks does it, plenty more do it. The dangerous ones are the new guys with less of a bankroll who keep pushing payouts higher by ripping the surfer worse and worse. Remember 0 Liability? VISA has it on all their ads, so does MasterCard, hard to miss it. The merchant is not the winner here, the merchant never wins. And as a result, we all will lose.
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