Originally Posted by Dollarmansteve

I think there has been lots of innovation, but the webmaster community as a whole is slow in adopting anything new. The reason for a sales decline is because of the same webmasters promoting the same old stuff.

The curve of new technology adoption is a long shallow slope followed by a sharp short term rise (the 'rushing in' effect). This gives the appreance of sudden/paradigm shift type change, but in fact it is the slow adoption of technology followed by a knee-jerk reaction by 'the masses' that causes it to look like this.