jayeff

Funny you should mention that, because I was reserving judgement on the first article, until he gets to the one in which he actually recommends not only where to place advertising, but also what form it should take.

Lord Cadbury (Cadbury's was originally a big chocolate manufacturer in the UK, these days into much more) used to be quoted in the ad world as having said "I don't advertise to sell chocolate. I advertise to keep selling chocolate". That apparently simple statement has many implications.

Advertising of the "our product is good, so buy it" kind, is a hugely inefficient way to generate sales. On the other hand, once your product is known, simply placing its name on an otherwise empty space can be enough. Incentive programs need as much care: even experienced clients like the big fast-food chains have made some enormously expensives mistakes.

The online adult industry is still used to being able to make money too easily, so we see results even although we hire cheap designers and don't worry about the finer points of advertising and promotion. But the amount of money we have left on the table in consequence, doesn't bear thinking about.