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The ad budget wasn't included in the $250 mill production budget.
So add another $100 mill for advertising.
The sales of upcoming DVDs, rentals will be half a billion easy.
It does my heart good to see Spidey as the number one superhero movie franchise. the other Marvel movies could take a lesson and keep the faith and see the rewards at the box office.
In the new Fantastic Four movie, they have the Silver Surfer, but if they don't have Galactus as he was designed it'll die on the vine.
They did that shit with The Hulk and fucked up that franchise.
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