I don't think fake torrents, virus or illegal shit is the way to handle it. You just motivate the pirates even more by doing that.
You have to protect your content with DRM, and go the legal way. Best thing is if the industry stick together on this one, because in the end pirated content hurt not only the ones pirated, but all others too (ppl do not sign up for all websites even if there were no free stuff).
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