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this guy is a marketing genius, if there is one thing that is as good as selling porn it's selling magic. It's plays on people's deepest desires to believe in 'something' - and in a society where religion is so marginalized, people have this unfulfillled need, and this guy totally banks of that motivation.
Good on him for creating a zombie army of 'followers' and 'believers' - you can't buy advertising like that
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I died.
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