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I think before you can launch a members site you need to have your own sites, or you can just buy traffic to start out with.
If you are experienced in getting traffic you can launch the new paysite and already have traffic pumping to it instead of struggling.
TGP's, AVS's, and feeder sites are all good ways to help generate traffic to your sites. Keep in mind you will always want to keep building new sites, submitting new galleries, making new avs sites, and submitting pages to the engines on a ongoing basis to keep your traffic level's growing.
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