Converting Traffic - to what end?
You have a traffic stream.. how far do you go to convert that traffic?
I believe that it is ones job to convert that traffic into cash revenue in any technologically feasible way possible.
Some people believe that a line needs to be drawn. No exits, no pops, no dialers; send the traffic to a signup tour and if they don't sign up, move on to the next click.
I don't know... IMO - If you're in this business.. it's all about the numbers. If your not converting traffic in any way possible.. the next guy is.
Where do you stand?
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