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Voodoo · 01-20-2003, 02:35 PM

Frequently I see threads stating that it is the "design" of a site that "converts" the surfer to signup. What do you think?

Who is responsible for converting a site?

Some things to keep in mind....
1. The client who purchases a design is usually asked for specs and what they want the site to be, as well as an idea of what they want it to look like. A good designer will also ask for "sales text" or "sales blurbs" that they can incorperate into the design, which is provided by the client also. Not many designers are trained in actual sales tactics, and the few that are, will most likely still ask for sales text if there is any available, because nobody knows what is in the client's head, better than the client.

2. A site entrance is a "sales pitch" for the member's area. I've seen sites that are mostly tables, and text with a few images that convert like crazy because they have great sales pitches, and on the flip-side, I've seen awesome designs with poor sales pitches, that don't convert.

So, what do you think?

Post your thoughts on this... maybe we can all get some useful info from them.

01-20-2003, 02:35 PM
Voodoo ♥ ♦ ♣ ♠ Industry Role: Join Date: Sep 2002 Posts: 10,592	CONVERSIONS: Who's responsibility is it? Frequently I see threads stating that it is the "design" of a site that "converts" the surfer to signup. What do you think? Who is responsible for converting a site? Some things to keep in mind.... 1. The client who purchases a design is usually asked for specs and what they want the site to be, as well as an idea of what they want it to look like. A good designer will also ask for "sales text" or "sales blurbs" that they can incorperate into the design, which is provided by the client also. Not many designers are trained in actual sales tactics, and the few that are, will most likely still ask for sales text if there is any available, because nobody knows what is in the client's head, better than the client. 2. A site entrance is a "sales pitch" for the member's area. I've seen sites that are mostly tables, and text with a few images that convert like crazy because they have great sales pitches, and on the flip-side, I've seen awesome designs with poor sales pitches, that don't convert. So, what do you think? Post your thoughts on this... maybe we can all get some useful info from them. __________________ "I'm selflessly supporting the common good, but only coincidentally looking out for No.1." Last edited by Voodoo; 01-20-2003 at 02:42 PM..