Quote:
Originally posted by Voodoo
I suppose Affiliate Programs would fall under the "Sales/Marketing" department option.
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If you were referring to a "stand-alone" paysite with no affiliate WM program, then the principles I mentioned still apply. The site-owner will have to drum up traffic to the site somehow, but in order to convert and retain that traffic the same principles must apply.
Appropriate design ---> catchy theme ----> great content ----> regular updates that are worth staying a member for
Probably some catchy-yet-not-overly-intrusive upselling from inside the member's area is a good idea as well.
Elvis -- Thanks man. That "affiliate rant" of mine comes from the fact that I've seen far too many sponsors penalizing the affiliate for poor conversions. Some are notorious for this..... if you promote their per-click program and they don't see a good enough ratio they will wipe out your earned clicks for that pay period and switch you over to "per-signup", thus blaming your traffic rather than putting the blame where it belongs.... on their sites.