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Figure out what you're paying per day... include the projected cost of utilities, or any other projected cost associated with the rental.
And multiply that by x. x being a number from 1.2 to 5 (maybe higher - depends on your business model, and the perceived value), depending on what amenities you provide.
Require a deposit for potential unforeseen and circumstantial costs. Explicitly list those in the contract.
Offer price-breaks on multi-days shoots.
Offer deals on month+ contracts.
And welcome to GFY.
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-D.
ICQ: 202-96-31
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