Originally Posted by D

Figure out what you're paying per day... include the projected cost of utilities, or any other projected cost associated with the rental.

And multiply that by x. x being a number from 1.2 to 5 (maybe higher - depends on your business model, and the perceived value), depending on what amenities you provide.

Require a deposit for potential unforeseen and circumstantial costs. Explicitly list those in the contract.

Offer price-breaks on multi-days shoots.

Offer deals on month+ contracts.

And welcome to GFY.