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make custom stuff and make sure you hit the terms people look for with at least 5 to 15 sponsors. rss is not a holy grail. it's a medium and depends on how you deploy it and how fresh things are. resyndicating your own custom stuff can be a very effective channel as well. I'm amazed that many guys and girls are not even touching the thinking-outside-of-the-box possibilities in that field.
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