sortie

The reason some on this board think that leapfish domain appraisals are crap is because they don't consider other methods to determine a domains worth.

For example:

Consider a domain with a relevant product name that gets 20 type-ins a day.
Consider that companies are paying $1 a click on google ads.
Consider that a company has a product that should have at least a 10 year
life span.

The ten year ad campaign at $1 a click plus 3% annual inflation breaks
down like this:

20 hits a day times 365 days = 7300 times $1 = $7300 per year

Now adjust the yearly cost for inflation for 10 years:

1 = $7300
2 -> 3% = $7519
3 -> 3% = $7744.57
4 -> 3% = $7976.9
5 -> 3% = $8216.21
6 -> 3% = $8462.7
7 -> 3% = $8716.58
8 -> 3% = $8978.07
9 -> 3% = $9247.42
10-> 3% = $9524.84

= $83646.29

So the company will pay google $83,646.29 over this time to get 20 clicks
a day for 10 years.

So can your relevant domain provide 20 type-ins a day for 10 years?
Then it's worth $83646.29

That's not how much you can sell it for!!
A company may pay half of that and they figure they've saved 40k on ads!

Plus at the end of the 10 years the company can sell the domain to recoup advertising cost.

I've got several domains that will be 10 years old next year, too bad I didn't think about a ten year plan when I started!!!

Now for the "ney-sayers":
You're right, who's going to pay $1 a click for porn traffic with all this free porn is out there and only earning $25-$40 per sale.

Solution: "Think outside the porn".

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