Originally Posted by Libertine

I'm sorry, but you're wrong.

Yes, product endorsements in the content itself will become more popular. However, right now, they can't yet make up for the revenue that would be lost if all content was freely distributed. Look at the revenue in movie tickets that films like Spiderman 3 bring in. It grossed $300+ million in movie tickets in the US alone. Worldwide, including dvd sales and such, it will easily top a billion dollars over time.