Originally Posted by Paul Markham

Don't be silly he only talks about loyalty as a one way street. He would drop everything if he could make 10 cents more another way.

And here in a nutshell is the real problem. So glad you see it Alex.

We are selling a product for $30 to meet a need others can give away for free. OK assume they buy the content, please assume it for a minute, the price would be 25 to 50 cents a scene. We need the surfer to pay $30 to keep Alex in business, while others supply the product at a price the buyer needs and cuts the ground from underneath us. Is this the loyalty you need Alex?

Maybe you should write out a list of how we should all operate so we know.