Originally Posted by hanker

The classic Goldilocks conundrum. Which porridge is just right?

IMHO, the rule of thumb to follow is: The higher the price tag, the longer the copy. Just do so with as many words as you need....no more.

To quote Einstein: “Everything should be as simple as possible, but not simpler.”

Had that science gig not worked out, he could have been a great direct-response copywriter.

Originally Posted by Daniel Something or Other

Anybody who tells you Long copy converts better than short copy doesn't know what their talking about. And anybody who asks this question needs to purchase a few books and learn the fundamentals of copywriting.

This question will never be answered. Every copy is different and so is every product. Just because long copy worked for one product doesn't mean its going to work better for every product and vice versa.

I would think this is common sense. John Reese did atest where he did long copy versus short copy with a video. He said the short sales page with the video out performed the long copy by triple.

I'm just really tired of people asking this question. It's really tiring because if you search the forum you will see its been answered 100000 times. There is no answer. Test and see what works best for your product.

Daniel Taylor